FOSTERING BRAND PERSONALITY: EFFECTIVE STRATEGIES FOR CORPORATE IMPLEMENTATION. International Interdisciplinary Business Economics Advancement Journal, [S. l.], v. 5, n. 01, p. 08–13, 2024. DOI: 10.55640/business-abc438. Disponível em: http://www.iibajournal.org/index.php/iibeaj/article/view/28.. Acesso em: 13 sep. 2025.