URBAN IDENTITY CRAFTSMANSHIP: EMPLOYING CORPORATE BRANDING FOR CITY BRAND STRATEGY. International Interdisciplinary Business Economics Advancement Journal, [S. l.], v. 5, n. 03, p. 08–13, 2024. Disponível em: http://www.iibajournal.org/index.php/iibeaj/article/view/32.. Acesso em: 13 sep. 2025.