Thailand's agricultural sector stands as a cornerstone of its economy, yet navigating its marketing channels poses challenges and opportunities for sustainable growth. This study delves into the intricate web of marketing structures within Thailand's agricultural landscape, uncovering key insights and strategies for fostering sustainable development. By examining various channels, from traditional markets to digital platforms, this research sheds light on effective approaches for optimizing agricultural marketing practices. Through a synthesis of qualitative and quantitative analyses, this paper aims to offer actionable recommendations to stakeholders, policymakers, and practitioners seeking to enhance the efficiency and sustainability of Thailand's agricultural marketing ecosystem.

agriculture, marketing channels, sustainable development

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