In the realm of destination branding, storytelling has emerged as a potent tool for crafting memorable experiences and fostering emotional connections with travelers. This qualitative analysis delves into the intricate dynamics of storytelling within destination brand communication, aiming to unravel its underlying mechanisms and implications. Through in-depth exploration, we examine the role of storytelling in shaping the identity, authenticity, and perception of destination brands. Drawing on qualitative methodologies, including thematic analysis and narrative inquiry, we uncover the nuanced interplay between narratives, audience engagement, and destination image construction. By elucidating the storytelling strategies employed by destination marketers, this study offers valuable insights into the art and science of narrative communication in the context of destination branding. Ultimately, our findings contribute to a deeper understanding of the storytelling phenomenon and its transformative potential within the domain of destination marketing and management.

Destination branding, storytelling, qualitative analysis

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