This comprehensive review explores recent advancements and future prospects in topic modeling within the domain of marketing. Topic modeling techniques have gained prominence in marketing research, enabling the extraction of latent themes and patterns from large-scale textual data. By examining recent developments and identifying emerging research opportunities, this review sheds light on the evolving landscape of marketing topic modeling. Through a synthesis of theoretical frameworks, methodological approaches, and empirical findings, this review aims to inform researchers, practitioners, and policymakers about the potential applications and challenges of topic modeling in marketing.

Marketing, Topic modeling, Textual data analysis

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