STRIKING A BALANCE: MANAGING CUSTOMER-INTENSIVE SERVICES IN SOCIAL INTERACTION CONTEXTS. International Interdisciplinary Business Economics Advancement Journal, [S. l.], v. 5, n. 02, p. 01–07, 2024. DOI: 10.55640/business-abc439. Disponível em: http://www.iibajournal.org/index.php/iibeaj/article/view/29.. Acesso em: 13 sep. 2025.